Hanuman Productions
A Vision of Strength
The Vision
The journey began with my client, Vishnu, the founder of Hanuman Productions. His vision for the studio was clear: he wanted an identity that embodied the raw power, loyalty, and divine energy of Lord Hanuman.
The brief was specific—the logo needed to be monochrome, feature a strong, bold presence, and capture Hanuman in a flying pose.
The Challenge: Beyond the Traditional
While many depictions of Hanuman are static or traditional, Vishnu sought something more modern yet culturally rooted. The design needed to feel like a studio brand—clean enough for a watermark, but powerful enough to stand alone on a theater screen.
"I wanted to take a classic reference of Hanuman and transform it into a calligraphic form with strokes."
— Vishnu, Founder
Monochrome Design
Bold Presence
Flying Pose
The Design Process: Strokes of Divinity
The design process involved transforming a traditional reference into a dynamic, calligraphic illustration while maintaining the cultural essence and cinematic appeal.
The Illustration
Starting with a reference image provided by the client, I adapted the form into a calligraphic style. By using varied stroke weights, Hanuman gains a forward momentum—like he is flying towards us.
Typography
To match the intensity of the illustration, I chose MPonderosa. Its rugged, slab-serif nature provides the heavy feeling the client requested, acting as a solid foundation for the graphic above.
The Hidden Symbolism
For a personal touch, I integrated two subtle details: The Gadha (Mace) hangs from Hanuman's neck piece, hovering perfectly over the letter 'U'. In an otherwise monochrome design, a single splash of red inside the 'U' provides a sharp focal point.
Brand Application
The Result
A bold, cinematic identity that connects our roots to modern media production. The final logo denotes strength and is designed to leave a lasting impact on every frame it touches.